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The 9th Annual Medical Fitness Institute
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The 9th Annual Medical Fitness Institute

The program developed by the Medical Fitness Association will focus on a variety of topics directly related to the operational success of medical fitness centers and the development of industry leaders for this growing field.

8/16/2017 to 8/18/2017
When: August 16-18, 2017
6:30 PM
Where: DeKalb Medical Center
2665 North Decatur Road, Suite 10
Decatur, Georgia  30033
United States
Contact: Rebecca Nordan

Online registration is closed.
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The Management of Medical Fitness Centers
And Prep Course for the New Director Credential Exams

This program, developed by the Medical Fitness Association, will focus on a variety of topics directly related to the operational success of medical fitness centers and the development of industry leaders for this growing field.   

This Institute has been tailored for preparation for the new Fitness Facility & Medical Fitness Facility Director Credential.


Additional fee is required to take the exam(s). To register for the exam, please click here.

Topics Include

Maintaining the Physical Plant
Recruit, Train, Retain and Evaluate Staff
Effective programs for target markets including EIM

Marketing and Communications

Sales and Referral Management
Financial Systems

Relationship building and Member Retention

Systematic Program Review, Benchmarking and Outcomes
Business Planning – Staying Relevant in the Marketplace

Registration Rates

Members $299

NonMembers $499 (includes a one year individual MFA membership)

You may register online with a major credit card or request an invoice for check payment. 

Registration Includes

- 9 Continuing Education Credit Hours
- Preparation Materials for the 2 New Director Credentials
- Catered Nutritionist & Healthy Meals
- Welcome Reception & Icebreaker Events
- One-on-One Time with Industry Leaders

- Endless Networking Opportunities

Registration does not include hotel cost. Please refer to hotel details below. 


Important Note:

This institute has a class size limit of 25 individuals to allow for a more one-on-one conference experience.

Be sure to register early! 

Continuing Education Credits

Offering ACSM, AKTA, and Certificate of Attendance. 

Each registered attendee may request their CEC certificate(s) upon check-in during onsite registration. Certificates will be sent via email within 2 weeks.

9 Continuing Education Credit Contact Hours have been approved for this event.


- Educational seminars

- Work-Out Access at DeKalb Medical Center 

- Welcome Receptions and Catered Lunches sponsored by Technogym 

Wednesday, August 16
Arrive at hotel for registration, room check-in and icebreaker dinner at 6:30pm at The Pinewood restaurant. Located three blocks from conference hotel. 

Thursday, August 17
Full day of seminars followed by welcome reception dinner at Parkers on Ponce restaurant. Located one block from conference hotel. 

Friday, August 18
Half day of seminars followed by Exam Sitting.

Speakers Include

Bob Brown, Director of Outpatient Cardiology Services, Spartenburg Regional Heart Center, Spartenburg,
South Carolina

John Caliri, Director, Health & Fitness, FirstHealth of the Carolinas, Pinehurst, North Carolina

Dr. JoAnn Eickhoff-Shemek, President, Fitness Law Academy, Tampa, Florida

Jennifer Hopper, Director of Employee Wellness, Piedmont Atlanta Fitness Center, Atlanta, Georgia

Cheryl Iverson, Vice President of Marketing & Communications, DeKalb Medical Center, Decatur, Georgia 

Doug Ribley, Senior Vice President Health & Wellness, 
Cleveland Clinic Akron General, Akron, Ohio


Lynn Robbins, Vice President, Healthplex Associates, Inc., St. Mary's, Georgia 

Hotel Rates 

Courtyard Atlanta Decatur Downtown/Emory
130 Clairemont Avenue
Decatur, GA 30030

Preferred rate $125 per night plus taxes

Reservations must be made by August 2, 2017

Book your group rate for Medical Fitness Association - Dekalb Wellness

Welcome Receptions sponsored by Global Wellness Partner

Wednesday, August 16
Join us for our Ice Breaker Social at The Pinewood Tippling Room. 


Thursday, August 17
Join us for our Dinner Reception at Parker's on Ponce

Let us all thank Technogym for their support!

Attendee Testimonials

"At MFI, we realized the importance of convincing our administration of the need and value of opening our facility to the community. Many tools and good information here!"

"Truly an excellent experience. A lot of take home information was presented."

"It was welcoming to see leaders of our industry attending and engaging future leaders of our Medical Fitness Industry."

"This program re-enforced many things and more importantly presented lots of new information."

"In our progression toward medical fitness, the information presented is very applicable. Networking, good opportunities, great concepts and many resources."

"In my opinion, the Institute is better than the annual international conference. It is more intimate with more opportunity for interaction and networking."

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90 Cherokee Road Suite 3A, Pinehurst, North Carolina 28374, United States
Ph: 910-420-8610 • Int'l Ph: 844-312-3541 • Fx: 910-420-8733

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